Branding

Every time I ride by the Morton Salt factory on Elston I look up over my shoulder at the huge salt girl that is painted on the building's slanted roof and say, "Hey baby." I do this every time. It's like an obsessive-compulsive thing. I think this is one of the best corporate logos ever and I suppose that's the reason why I actually buy this salt, and say hey to a roof, because I like how the packaging looks. I mean, salt is salt. Who cares if you buy some generic brand or this name brand stuff. But we all have our reasons, some better than others. I can easily admit, I'll spend the extra money if one brand simply looks "cooler" than the one sitting right next to it.

She's got a long history and has changed her look quite a few times over the years. By the timeline it looks like she's grown up a little bit and shed some of the pudgy kid fat, huh? Right now she stands as classic as ever. And, remember these shirts? A classic band borrowing a classic logo. I like it. The Blackball Records website told me that Morton ordered a cease and desist, so they no longer are available.

As far as sweet-looking logos go, I'd say she's in good company with this lucky cat and this drunk bear. Yes, I've purchased these products simply for their classic look. Hamm's definitely still sports the same can that I saw in my grandfather's fridge when I was a kid. But, Eveready has moved on and updated its look, oh well. That pink bunny makes me sick. So I won't buy Energizer! I like Duracell though because of the commercials where the battery used to open up and close; no sign of battery acid anywhere, just rings of POWER, remember?